Designed for generations

Ayacucho clothing and equipment is inspired by the people of the Ayacucho region, and designed with a focus on responsible, careful sourcing and modern-day technological advancement.

Combining comfort and style, Ayacucho clothing is ideally suited to any environment- whether you’re tackling the trek to work or climbing Snowdon at the weekend.

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What we support

Ayacucho supports the people of Ayacucho

Committed to sustainability and positive social change, each Ayaucho product sold provides financial funds for Solid International, a private organisation working to alleviate poverty in the Ayacucho region through socially responsible and sustainable entrepreneurship.

One way to get the most out of life is to look upon it as an adventure.

Christina Vargas, Ayacucho, Peru

Solid projects


One of Solid's projects is Manta. In 2011 Solid opened a needlework workshop in Ayacucho. With the help of Solid, women are now skilled in embroidering, crocheting and knitting. They produce a range of high quality Ayacucho products like hats and scarfs. And by doing that earn a fair wage and create economic independence. For more information on Solid projects click here.


The private foundation, Solid International, has been focusing its activities on Ayacucho since 2005

By means of creating opportunities and offering training schemes, Solid encourages Ayacuchan farmers, workmen, micro-entrepreneurs and their families to improve their lot by their own efforts. The organisation invests in socially responsible entrepreneurship to stimulate employment, in order to contribute to the sustainable development of the Ayacucho region.

Ayacucho ambassador trip

Each year Ayacucho organises an immersion trip. Together with retailers that sell Ayacucho, like A.S. Adventure and Bever. One trip for employees and customers. In Peru we actively assist Solid and can also see first-hand what Solid International has achieved to date.

Seeing it with your own eyes makes all the difference

Ayacucho ambassador

Ayacucho collection

Designed for generations

Ayacucho makes quality outdoor clothing that functions to a high standard in challenging environments. Ayacucho clothing is designed to be both carefully sourced and technologically advanced, giving your adventure the welcome combination of responsibility, comfort and style.

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  • Sustainable

    Down used in Ayacucho product comes from ethically treated geese and not collected from live plucking.

  • Anti-

    Vital Protection is a highly effective, market leading anti insect protection technology that can safeguard the user and fabric from biting insects like mosquitoes, midges, sand flies, fleas and bed bugs.

  • Tencel

    Tencel is an environ- mentally sustainable textile. Made from the natural cellulose found in wood pulp. The fibre is economical in its use of energy and natural resources, and is fully biodegradable. It is soft, breathable, lightweight and comfortable.

  • UV

    Ayacucho uses UV protection technology. The weave of the fabric offers UVF 50+ so that you can stay safe in the sun all day.

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